Ideation. Art Direction. Design. Concepts. Branding.
I’m a Graphic Designer and Art Director originally from sunny South Africa. I have a Bachelor of Art (BA) degree in Graphic Design from The University of Potchefstroom in South Africa.
Starting with graphic design, having held many roles over the years for a wide range of clients, I bring with me a wealth of knowledge and experience in packaging design, branding, product based production design in print and web, and out of this love for aesthetic design, my passion for functionality and structure evolved. I found myself working as an Art Director for complex projects with a holistic approach. Visually appealing designs, subtle details and brand guidelines, combined to innovate design across various touch points have become my daily passion.
I thrive in bringing ideas to life. I have extensive experience in executing concepts from start to completion, leveraging and combining all media to promote a brand. I enjoy rapid development of packaging where I work with structural and graphic designers to concept, test and approve work with very short timelines.
I have experience working with large, medium and small businesses, agencies and brands. No job too small, no idea too big.
Responsible for leading the execution of tactical illustration and design solutions in keeping with the Sr. Creative Art Director’s vision and brand requirements. Overseeing the crafting of visual materials. Work with creative, brand, and project managers to define and improve creative development processes. Retain an attention to detail while working under continual deadline constraints. Work with Magic’s Senior Creative Art Director and other Art Directors to develop, define, and communicate Magic’s look and feel through all marketing expressions in various channels— including but not limited to licensed products, events, organized play, social media, video, and point-of-purchase.
Responsible for creative development of product components and graphic assets that are consistent with the vision of the brand Sr. Creative Art Director, and meet the goals of the brand and marketing manager. Conceptualize, design and produce graphic materials for Wizards of the Coast products, services, and events under the guidance of the product/brand Art Director and in accordance with wizards quality standards and brand guidelines, as well as production and manufacturing standards and processes.
Freeman & Wizards of the Coast project-based production design working on amazing brands like Microsoft, MCG, Magic-The Gathering and Kaijudo.
As the Graphic Designer of Mott MacDonald, I am tasked to produce artwork from corporate collateral to bid proposals, drawing graphs and making artwork for presentations, stand panels, adverts, email invites and banners for expo's. I keep all artwork consistent and in keeping with the brand identity.
Responsible for producing packaging, web design, point of sale and managing brand identities for international and local companies.
Responsible for all company collateral, managing of brand identity and in charge of print house.
A BA degree in graphic design for print-based graphic design and multimedia design. Degree includes communication, creative writing (School of Languages) and history of art and illustration stream, drawing, painting, photography, graphic design and web page design.
Creative development of product components and graphic assets. Creating brand identities, corporate collateral, logos, layouts and Icons. Point of sale and Project-based production design for expositions and in-store marketing and annual reports.
Proficient in print production of books, Annual reports, Banners and Standees. Corporate collateral such and pens, bags, t-shirts and mugs. Proficiency in plate building for print treatments such as white under prints, foil and silk finish, emboss etc.
Develop, define, and communicate look & feel through all marketing expressions in various channels. Overseeing the crafting of visual materials. Work with creative, brand, and project managers to define and improve creative development processes.
Posted by mari.hall Sep 05, 2016
September 5, 2016 When all your hard work pays off in a very big way. MTG Kaladesh was on display in full vibrancy at PAX 2016. Everywhere I went I saw all our beautiful work, and of course having people wear the logo you CREATED on their arms and going on about how cool it is, it is just amazing!
Posted by mari.hall May 20, 2016
May 20, 2016 Attended HOW Design in Atlanta. Keeping up with the industry trends and having fun with letterpress. Always fun to visit the boots and feel the new textures over at Neenah Paper.
Seattle
